Marketing

CRM Implementation

Expert CRM implementation, particularly with HubSpot, that aligns your sales, marketing, and customer service needs. You'll get greenfield setup, migration of existing customer data, configuration of user properties, automated workflows, and integration with other tools and systems to streamline operations.

Email Marketing

Email marketing that delivers short and long-term results. You'll get everything from ESP setup to subscriber management and performance optimization.

ESP setup and configuration (HubSpot experts)
Subscriber list segmentation and targeting
Email authentication (SPF and DKIM) for improved deliverability
A/B testing guidance and content optimization
Detailed analytics and performance tracking

Display Advertising / Programmatic

Maximize your ad revenue and streamline your ad operations with expert Google Ad Manager guidance. You'll get help setting up, optimizing, and managing ad inventory for businesses of all sizes. Whether running programmatic ads, direct campaigns, or a mix of both, you'll ensure your advertising efforts are fully optimized for maximum ROI.

You'll also get help curating the best-fit advertising platform to meet your specific needs, whether it's Google Ad Manager or another leading ad platform. Get tailored recommendations based on your business goals, audience, and monetization strategy.

Google Ad Manager, Google Ads, Google Marketing Platform

Healthcare Marketing

Expert HCP marketing that engages Healthcare Professionals (HCP) effectively. You'll get strategic frameworks, actionable marketing concepts, and recommendations for the best platforms and technologies for your needs. From audience segmentation and persona development to channel strategy and compliance considerations, you'll get the insights and execution support you need to build a successful HCP engagement plan—whether you need strategy, execution, or both.

An important example of our execution capabilities includes setting up Physician Level Data (PLD) reporting, which provides detailed insights into individual healthcare provider engagement and performance metrics to optimize your marketing efforts.

Paid and Social Media

Achieve greater visibility and ROI with expertly crafted paid media strategies. You'll get expert guidance setting up targeted ad campaigns across search, social, and programmatic platforms. The approach begins with understanding your business goals and target audience, then identifying the most effective channels and ad formats. You'll get recommendations on budget allocation, audience targeting, and platform selection to ensure your campaigns are optimized from day one. With a focus on strategy, analytics, and continuous refinement, you'll lay the groundwork for high-impact paid media efforts that drive measurable results.

Podcasting

Expand your brand's reach and establish thought leadership through a strategic podcasting approach. You'll develop a comprehensive podcast strategy, from concept creation and audience profiling to content planning and platform selection. Get expert guidance defining your show's format, identifying engaging topics, and selecting the best tools and distribution platforms to maximize your impact. Whether launching a new series or refining an existing one, you'll get the strategic insights and framework needed to create compelling episodes that resonate with your target audience.

Strategy

Unlock your business's potential with a well-defined marketing strategy that aligns with your goals and resonates with your audience. You'll get a solid foundation built by analyzing market trends, identifying growth opportunities, and defining key value propositions.

Brand positioning and value proposition development
Audience segmentation and persona development
Competitive analysis and market trend evaluation
Multi-channel strategy and roadmap development
Tool and tactic selection and implementation guidance